Alex Fiva becomes ambassador

Alex Fiva is one of the most influential figures in the ski cross circus. The reigning ski cross world champion will be the new ambassador of the Arosa Lenzerheide ski region, especially of the Audi FIS Ski Cross World Cup in Arosa on 14 to 15 December 2021, and of the Lenzerheide holiday region. Having grown up in Parpan and now living in Chur, Fiva knows the region equally well from training and leisure activities and can present it authentically to the outside world.

On Saturday, 13 February 2021, Alex Fiva achieved his great sporting goal in Idre Fjäll, Sweden: he won the first gold medal at a world championship in the history of the Swiss men's ski cross circuit. As the reigning World Champion, Fiva started the 2021/22 World Cup season in a strong position and will be in action in a few days at the Audi FIS Ski Cross World Cup on 14/15 December 2021 in Arosa. Just in time for his home appearance, the ski resort of Arosa Lenzerheide and the Lenzerheide holiday region announce the recently signed partnership. "I made my first metres on skis in Parpan and took part in the New Year's Eve Torchlight Downhill at the age of five. In summer, I later took part in the legendary Bike Attack every year, and I also met with friends every Tuesday evening on the beach field by the lake for gripping duels. Lenzerheide is simply my home. The fact that I can now appear as an ambassador for my home makes me extremely proud," says Alex Fiva about his commitment.

Appearance in front of the home crowd in Arosa
As a local, Alex Fiva knows the Arosa Lenzerheide ski area very well. Having already made his first turns here, he can still often be found on the slopes in Arosa and Lenzerheide. He therefore knows the entire range of offers from the steep slopes to the children skiing areas and family slopes like hardly any other active Swiss Ski athlete. For years, Alex Fiva has been thrilling his home audience each time during the night spectacle at the Audi FIS Ski Cross World Cup in Arosa. For the first time, Alex Fiva will tackle the two races next week as world champion and inspire the audience as a new ambassador.

Lenzerheide holiday region at heart
In addition to his commitment to the Arosa Lenzerheide holiday region, Alex Fiva will also be called upon for various promotional purposes such as shootings, VIP appearances, raffles etc. for the Lenzerheide holiday region. For the native of Parpan, this is a matter of the heart, as he has known the region inside out since his childhood. Even today, he regularly visits Lenzerheide for skiing in winter, but also for biking in summer. Not only alone, but as a father of two children, he also likes to come with the whole family.